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BONUS Nugget: Stop Giving Money to Amazon by Using Negative Keywords, Especially Negative Phrase by Daniel Fernandez

BONUS Nugget: Stop Giving Money to Amazon by Using Negative Keywords, Especially Negative Phrase by Daniel Fernandez of AMZ Clever


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21 shares, 117 points

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Video Nugget Summary

Most PPC campaigns have the same situation: clicks but no sales. Some are easy to fix, the search terms with multiple clicks but 0 sales, but a lot of sellers don’t know how to fix the hundreds, if not thousands of search terms than get little clicks and no sales which in the aggregate mean a lot of money wasted. Most gurus out there teach how to fix it when a search term got multiple clicks (usually more than 6) but no sales but doesn’t address what to do with the long list of search terms that got 1 click, 2 clicks, 3 clicks, etc… and 0 sales.

What you need to do is download your search term report, then pivot the data so that we isolate all search terms for 1 SKU and at the same time aggregate all search terms so that each row shows unique search terms only. Then we filter by search terms that got 0 orders and copy that list into a word frequency counter. Once we do that we go 1 by 1, checking each of those single words with high frequency into our pivoted search term data, trying to find the ones that got multiple clicks in the aggregate so that we can add them as negative-phrase to our campaigns.

Connect With The Author

Daniel Fernandez

Daniel Fernandez is the CEO and founder of AMZclever.com which he founded in his Silicon Valley apartment and now serving clients in North America, Europe, and China managing their amazon advertising. He and his team have managed millions in ad budgets and generating millions more in sales across all amazon marketplaces. Sellers have freed up enormous time by letting Daniel and his team run their Amazon advertising, that way they can focus on launching new products and growing the brand.

Website: AMZclever.com

As little as $10/mo makes a huge difference! By partnering with the Days of Nuggets community, you directly support Operation Underground Railroad, an organization that exists to END child trafficking. 100% of the contributions go to O.U.R. You can choose to remain anonymous if you prefer by selecting “keep me anonymous”. Please support O.U.R. Today!


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117
21 shares, 117 points

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