DAY 4: Protect, Grow, and Differentiate with Licensing

Mike Zagare

Video Nugget Summary

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In this nugget, Paul Miller from CozyPhones shares how he uses licensing to grow, differentiate and protect his brand, CozyPhones on Amazon. Paul explains the basic concept of licensing and gives several examples of how brands use licensing in different categories. He also gives actionable information for “next steps” and additional resources to get started with licensing.

Resources

Book: Basics of Licensing – https://www.amazon.com/Basics-Licensing-Extend-Entertainment-Properties/dp/0983096309/

International Licensing Show: https://licensinginternational.org/

Connect With The Author

Paul Miller is a former Marine and lifelong entrepreneur. In 2015 Paul left a struggling restaurant business to begin a new career in E-Commerce. Paul created the CozyPhones brand of headband headphones and has developed expertise in licensing for CozyPhones, including licenses with Nickelodeon, Paw Patrol, Batman, Sesame Street, and others. Paul resides in Ashburn, Va. with his wife Jessica and youngest son. His oldest son has just finished his service as a Marine infantryman and his daughter is a student at VCU.

LinkedIn: https://www.linkedin.com/in/the-paul-miller/

As little as $10/mo makes a huge difference! When you join our Abolitionist Club, you become part of an exclusive group of people fighting modern-day slavery. Donate Today!

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