fbpx

DAY 4: Protect, Grow, and Differentiate with Licensing

In this nugget, Paul Miller from CozyPhones shares how he uses licensing to grow, differentiate and protect his brand, CozyPhones on Amazon. Paul explains the basic concept of licensing and gives several examples of how brands use licensing in different categories. He also gives actionable information for "next steps" and additional resources to get started with licensing.


56
5 shares, 56 points

Video Nugget Summary

As little as $10/mo makes a huge difference! When you join our Abolitionist Club, you become part of an exclusive group of people fighting modern-day slavery. Donate Today!

In this nugget, Paul Miller from CozyPhones shares how he uses licensing to grow, differentiate and protect his brand, CozyPhones on Amazon. Paul explains the basic concept of licensing and gives several examples of how brands use licensing in different categories. He also gives actionable information for “next steps” and additional resources to get started with licensing.

Resources

Book: Basics of Licensing – https://www.amazon.com/Basics-Licensing-Extend-Entertainment-Properties/dp/0983096309/

International Licensing Show: https://licensinginternational.org/

Connect With The Author

Paul Miller is a former Marine and lifelong entrepreneur. In 2015 Paul left a struggling restaurant business to begin a new career in E-Commerce. Paul created the CozyPhones brand of headband headphones and has developed expertise in licensing for CozyPhones, including licenses with Nickelodeon, Paw Patrol, Batman, Sesame Street, and others. Paul resides in Ashburn, Va. with his wife Jessica and youngest son. His oldest son has just finished his service as a Marine infantryman and his daughter is a student at VCU.

LinkedIn: https://www.linkedin.com/in/the-paul-miller/

As little as $10/mo makes a huge difference! When you join our Abolitionist Club, you become part of an exclusive group of people fighting modern-day slavery. Donate Today!


Like it? Share with your friends!

56
5 shares, 56 points

What's Your Reaction?

angry angry
0
angry
golden golden
0
golden
sad sad
0
sad
love love
2
love
win win
0
win

0 Comments

Your email address will not be published. Required fields are marked *

Please Help Us Save Lives
Put a stop to child sex trafficking by helping us reach our 2nd goal of $25,000.
30076 of 50000 dollars