DAY 2: Leveraging External Traffic to Signal to Amazon a Diversified Customer Journey for Purchases by Yev Marusenko

Mike Zagare

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Your external marketing should have a modified link or instructions to purchase on Amazon by including the smile.amazon.com subdomain to combine the cause-based program from Amazon but also diversifying the funnel of how Amazon analyzes the transaction happens. For example, if you have a 2-step URL, just add “smile.” in front of amazon or replace www with smile. As a bonus, mention the cause or Amazon program in your marketing materials or retargeting ads when you are sending visitors to Amazon.

Connect With The Author

While serving as the Director of Ecommerce for hyper-growth startup HEROCLIP, Yev Marusenko launched the first-of-its-kind tool Zontracker, to track and optimize Facebook ads for Amazon sales. After helping hundreds of 7-9 figure companies, Yev frequently visits private masterminds and shares long-term best-practices and algorithmic hacks to innovate in marketing.

Website: www.zontracker.io/zt-all-launch

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