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DAY 4: ? Help Drive More Sales With Sponsored Brands Campaigns

Did you get this email from Amazon about HSA’s and Store Pages? “Help drive more sales with Sponsored Brands this Christmas” If so, I want to bring up a few points about one of their recommendations


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Did you get this email from Amazon about HSA’s and Store Pages? “Help drive more sales with Sponsored Brands this Christmas” If so, I want to bring up a few points about one of their recommendations – “Make sure that you link your Sponsored Brands campaigns to your Store, which on average has a 17% better ROAS than linking to a product list page**. If you don’t have a store yet, now’s the time to create one.” DO NOT get mislead by this statement and transition all of your top-performing HSA’s to this format. Store pages are FANTASTIC for branding, showing your full product line, and additional assets. We highly recommend running them in the right scenario and we have seen similar results with RoAS, BUT if not run properly, they are also a great way to over complicate the consumer funnel and cause a decrease in CTR and Conversion Rate. A few tips:

?Align your HSA landing pages with the search terms you are targeting

?Make sure the products in your HSA are showing on the first landing page a consumer is driven to

?Drive consumers to the easiest store page or sub-page to make their checkout process as easy as possible

?Utilize Landing Pages over Store Pages when targeting keywords that are 100% aligned with your product Amazon sellers need to have a deep technical understanding of PPC before using service providers, employees, and/or software providers. Why? Because it represents such a large portion of revenue AND profit. And the best way to do that is to take time to understand bulk operations, reporting, and the campaign manager console itself.

Connect With The Author

My name is Destaney Wishon and I am Co-Founder of BetterAMS. We are an Amazon Agency that focuses on scaling On Platform Amazon Advertising efforts for 7-9 figure Brands.

Website: https://betterams.com/contact

As little as $10/mo makes a huge difference! When you join our Abolitionist Club, you become part of an exclusive group of people fighting modern-day slavery. Donate Today!


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