Video Nugget Summary
There are three things to keep in mind when creating Sponsored Brand ads to ensure that you are targeting and converting shoppers into buyers.
1) Keep your keyword list short and highly relevant. Because of the highly visible nature of Sponsored Brand ads you need to use keywords that are highly relevant and describe your product accurately.
2) Keep your landing pages simple and relevant to the products in the ad creative. Too many choices will keep a customer from making a decision and they should be able to easily find the product they saw in the ad creative.
3) When using storefront as a landing page use call to actions to tell the customer what to do next. They need to know where to click and buy your product.
Connect With The Author
Liz Adamson is the owner and lead consultant at Egility, a digital marketing agency dedicated to helping retailers navigate the ever-changing Amazon marketplace and maximize their sales and profits. Since 2011, Liz has worked with Amazon sellers large and small, from brand new startups to established resellers with thousands of products and millions of dollars in sales. Liz and her team specialize in Amazon marketing and advertising including Sponsored Products, Sponsored Brands, and DSP. In addition to her extensive Amazon expertise, Liz has over a decade of experience in developing, marketing, and selling consumer goods, as well as an MBA emphasizing marketing and brand management.