Weekly Nugget: All About Amazon Posts (beta) with Norman Farrar
Weekly Nugget by Jana Krekic of YLT Translations
Brandon Fuhrmann has been an E-commerce business owner for over 12 years, the past 4 of which he has specialized in managing a multi-million dollar Amazon brand. Brandon runs both the free New York City Based Intermediate-Advanced Amazon Seller Meetup, one of the largest seller meetups in the country, and is also the co-founder of AMZ Innovate, a conference for advanced Amazon sellers.
In this nugget, Paul Miller from CozyPhones shares how he uses licensing to grow, differentiate and protect his brand, CozyPhones on Amazon. Paul explains the basic concept of licensing and gives several examples of how brands use licensing in different categories. He also gives actionable information for “next steps” and additional resources to get started with licensing.