Category: Advertising
BONUS Nugget: Stop Giving Money to Amazon by Using Negative Keywords, Especially Negative Phrase by Daniel Fernandez of AMZ Clever
How To Craft a Sponsored Brands Ad Headline That Sells with Mike Zagare of PPC Entourage
Learn how to make use of data from an often-overlooked report related to your Sponsored Brand campaigns. As Amazon adds more bid modification features those of us quick to learn about and implement these features will get an edge on the competition – especially important during this time of year.
In this golden nugget video by Stefano Starkel, I will explain how to calculate Customer Life Time Value, where to get the right report to do so and how to use Pivot Tables to analyze it, what LTV ACoS is. In other words, how to increase brand market share bidding on LifeTime Value and build a HUGE moat around your brand’s marketing effort! –> DOWNLOAD THIS SHEET: flx.la/ltv-cpa
In this video, I will be talking about Amazon Attribution, a measurement solution that provides brands that sell on Amazon with sales impact analysis across media channels off Amazon.
Did you get this email from Amazon about HSA’s and Store Pages? “Help drive more sales with Sponsored Brands this Christmas” If so, I want to bring up a few points about one of their recommendations
Amazon sellers had their PPC off way too early! Seriously. After doing hundreds of calls with 6,7, and 8 figure sellers the biggest mistake I see is handing off PPC before understanding it themselves.
Video Nugget Summary There are three things to keep in mind when creating Sponsored Brand ads to ensure that you are targeting and converting shoppers into buyers.
