The QUICKEST 2020 Walkthrough of All of the Cool and Exciting Amazon Advertising Updates We Saw in 2020!

Destaney Wishon

What’s up, everybody!  So today I have put together all of the new, shiny, and highly impactful things that we saw rolled out in Amazon Advertising in 2020!  I dive into Sponsored Products Auto Targeting, New Sponsored Brand Creatives and Landing Pages, AND Sponsored Display – Which is NEW NEW.  I did miss a few small things, like placements adjustments, but I think I covered all of the big updates!




Destaney Wishon is Co-Founder and CEO of BetterAMS. Her career in Amazon Advertising began four years ago when she got a start managing ads for some of the most well-known brands on the platform. Since then she has managed advertising initiatives for over 100 brands, and a countless number of campaigns through BetterAMS. BetterAMS has generated over $25,000,000 in sales for numerous 7-9 figure brands on Amazon, and they haven’t slowed down yet. With a laser-like focus on everything Amazon PPC, they have been able to drive an average ROI of 409% for their brands.




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